Mm (Övrig)
avDawn Iacobucci
ISBN: 9780538481342 - UTGIVEN: 2011-03-02Created through a 'student-tested, faculty-approved' review process with students and faculty, this title provides an accessible solution to accommodate the diverse lifestyles of today's learners.[...]
Marketing Research (Häftad)
avDawn Iacobucci, Jr. Gilbert A. Churchill
ISBN: 9780538743778 - UTGIVEN: 200912Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, "Marketing Research: Methodo[...]
Mediation Analysis (Pocket)
avDawn Iacobucci
ISBN: 9781412925693 - UTGIVEN: 2008-04Social science data analysts have long considered the mediation of intermediate variables of primary importance in understanding individuals' social, behavioural and other kinds of outcomes. In this book, Dawn Iacobucci uses the method known as structural equation modeling (SEM) in modeling mediatio[...]
Marketing Research (Inbunden)
avDawn Iacobucci, Churchill, Gilbert A., Jr.
ISBN: 9781439081013 - UTGIVEN: 2009-10-20Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's MARKETING RESEARCH: METHODOLOGICAL FO[...]
